Sabtu, 18 Agustus 2012

Dominating Your Business Competition Online

If you own a business, one thing you definitely understand is that you face competition on a daily basis from every small business that is targeting the same customers as you, and because of this, you are going to have to make sure you are keeping an eye out for the things you can do to surpass this competition; one thing you may not have thought of, however, is the fact that you are also in competition with all these other businesses online - and this means that you will need to figure out a way to beat them online if your website is ultimately going to achieve the success you hope for it to achieve!

If you want to successfully beat your competition online, the first thing you need to figure out is who your top competition is - and understand, your top competition online actually may be different from your top competition in the brick and mortar world; this means you should do a search engine search of your main keywords, and see which members of your competition are ranking at the top of the different search engines for these keywords, as these are the sites you are going to have to pass if you want to reach the top spot yourself.

You should also make sure you know how much competition you are facing; even before you start doing this stuff online, you should have a pretty good idea of who your competition is, as the competition you encounter online will be about the same as the competition you are facing away from the Internet - but make sure you are still taking the time to find out how many members of your competition have websites representing their businesses.

After you have figured out exactly who your competition is online, and how much competition you are going to need to beat, it will be important that you gain a clear picture of what your competition is doing in order to reach the top of search engine rankings pages; spend a bit of time on the sites that are run by your top competition, as this will provide you with a good grasp of what it is they are doing to reach the spot they have reached.

And finally, figure out what these sites are doing a poor job of so that you can pick up some ideas of places where you can do better than them and pass them by on the road to success.

Once you have put together all this information, you will be able to begin to figure out the things you can do to pass your competition on search engine rankings pages - and soon, you will find that you are ranking higher than the sites you are in competition with, and are winning the battle for new customers as a result!

~Roger Lillford

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